Last week I wrote about how to take action based on data from one of the Web metrics that causes the most anxiety: bounce rate.

But what about the visitors who survive the dreaded bounce and stay on your site?

The next step in the online consumer lifecycle is engagement. They’ve found your site; they came and didn’t run away (aka bounce); and now they’re probably going to do something. Most likely they’re going to look at different pages, play with some of the interactive features on your site, and if everything is lining up they might contact you via a form or just plain call you.

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