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3 social media myths

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I recently read a great post by Ian Lurie of Conversation Marketing titled "9 Twitter Myths That Make Me Unfollow." It's funny and it's insightful. I recommend reading it all. That post, in turn, got me thinking about some of the myths about social media I've heard bandied about in the real estate space, which has gone absolutely nuts about social media. Now, these three myths are more or less arbitrary, and entirely my personal opinion, which means I welcome spirited debate and even some light name-calling in response. Myth No. 1: Social media is free. Most of the tools used in social media are free. The dominant blogging platform is WordPress, which is free in both the hosted form and in the self-hosted form. Twitter is free. Facebook, LinkedIn, Blip,, Posterous ... all these tools are free. Ergo, social media is free. Except it's not, unless the value of your time is zero, in which case I'd like to hire you for a variety ...