BrokerageIndustry News

BofA marketing through brokerages

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Bank of America Home Loans has entering into marketing agreements with national and regional real estate brokerages in which the lender pays for the right to provide tools to consumers, advertise its rates and products, and generate leads on the brokerages' Web sites.The latest such deal, announced Wednesday, will put the "Bank of America Mortgage Center" on, allowing visitors to the site to research loan products, get preapproved, or apply for a mortgage online beginning in September.Bank of America already has similar agreements in place with RE/MAX International and Prudential California Realty, with those brokerages providing access to the Bank of America Mortgage Center through their Web sites.ZipRealty and Bank of America executives would not disclose the terms of their agreement, but emphasized that it is intended to facilitate better service to ZipRealty's clients and agents in the 36 major markets where the company does business."We wanted to be ab...