Industry NewsTechnology

Mobile tagging is not a crime

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: Meet Joseph Ferrara at the upcoming Real Estate Connect conference in San Francisco, which runs from Aug. 5-7, 2009. He will be available to meet with conference attendees from 12:30 p.m. to 1:30 p.m. on Thursday, Aug. 6, in the Palace Hotel's Ralston Room. Click here to send Joseph a message. Thanks to the phenomenal growth of the iPhone and BlackBerry, and their growing menu of apps, more and more consumers are using their smartphones to interact with the Web. How will future marketers reach these consumers through their mobile devices? Enter the QR code. A QR code ("Quick Response") a type of barcode that can be "read" by camera-equipped smartphones (the process is a bit like the checkout process in scanning UPC codes at your local supermarket). Imaging a QR code or a similar code with a mobile device allows the devices to access Web pages, get real-time information, and even transact business while standing at a bus stop, reading a ...