AgentMarkets & Economy

Psychology’s role in recovery explained

Book Review: 'Animal Spirits: How Human Psychology Drives the Economy ...'

Editor's note: Meet Tara-Nicholle Nelson at the upcoming Real Estate Connect conference in San Francisco, which runs from Aug. 5-7, 2009. She will be available to meet with conference attendees from 12:30 p.m. to 1:30 p.m. on Thursday, Aug. 6, in the Palace Hotel's Ralston Room. Click here to send Tara-Nicholle a message. Book Review Title: 'Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism' Authors: George A. Akerlof and Robert J. Shiller Publisher: Princeton University Press, 2009; 264 pages; $24.95 list ($16.47 on Amazon.com) They say you can't judge a book by its cover, but the Sendak-esque gremlins standing gleefully atop the peaks -- and dangling with fright from the valleys -- of an economic-cycle chart along the cover of "Animal Spirits: How Human Psychology Drives the Economy and Why It Matters for Global Capitalism" do begin to make the case plead within. The premise of authors George Akerlof and Rob...