The VOW discussion has focused on rules and politics. But what are the business opportunities for brokers and MLS organizations that leverage VOWs? Three leaders share how you can use a VOW implementation to drive more business and learn more about your customers.

Bill Chee, President, Prudential Locations

The VOW discussion has focused on rules and politics. But what are the business opportunities for brokers and MLS organizations that leverage VOWs? Three leaders share how you can use a VOW implementation to drive more business and learn more about your customers.

Bill Chee, President, Prudential Locations
Kathy Condon
, President & CEO, MLS PIN
Ira Luntz, Executive VP and COO, ListingBook.com, President, Real Estate Information Professionals Association

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