The industry is rushing to seize the new first-time buyer opportunity, but few know how to do this online.

The industry is rushing to seize the new first-time buyer opportunity, but few know how to do this online. Two leaders who understand marketing to consumers on a large scale give you ideas for making it happen.


Steve Schultz, Senior Director of Product and Business Development, Yahoo! Real Estate
Kelly Roark, VP, Interactive Sales and Development, FrontDoor.com/Scripps Networks

 

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