"Transparency" has become a Web 2.0 buzzword. And openness about business practices can build trust. But before you open up your brand, you’ll want to know how to do it right. Three companies that have exposed previously guarded corners of the industry give you the do’s and dont’s.
Anthony Farwell, Co-Founder, Chairman and CEO, ClosingCorp Inc.
David Gibbons, Director of Community Relations, Zillow.com
Mark Warner, CEO, RealEspace® of RateWindow
Raymond Villani, Managing Director, BidOnTheCity.com