John L. Scott Real Estate has launched a mobile Web site platform for consumers to access property listings. This mobile Web site includes several features designed for iPhone users.

The platform automatically detects when the site is accessed by an iPhone and provides a customized user experience. The platform also offers iPhone users a GPS technology that gives the option to view nearby homes for sale and open houses.

Users of other types of smart phones can use other features, such as a mobile version of the company’s Property Tracker tool, which allows users to save favorite searches and to set up notifications for new properties matching user-selected criteria. Mobile users can also search for the nearest John L. Scott agent. Based in Seattle, Wash., John L. Scott Real Estate has operations in Washington, Oregon and Idaho.

–Riya V. Anandwala


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