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Real estate R&D made easy

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Your people and company culture matter more than the technology you use. Coming back from Inman's Real Estate Connect conference in San Francisco and putting all the information into practice can be daunting: Where to start implementing all the new shiny toys, the ideas and concepts shared by thought leaders, and the upcoming products and services coming from real estate technology partners? Over and over again, in the hallways of the conference site and at lunches and in presentations and the Q-and-A sessions that followed, I heard individuals struggling with issues of permission. When talking about social media the most common reflection I heard was "I'd love to do this, but my broker won't let me" followed shortly by "I'd love to do this, but agents just won't do it." Another common fear: not using a technology the right way -- for example, being afraid that by using Twitter they will turn off potential customers. A lot of people said they are t...