Industry News

‘Green’ is low real estate priority

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Most respondents in a survey of Better Homes and Gardens magazine readers said they most value ample storage space (74 percent) and closet space (74 percent) as very important in house hunting, while just 22 percent said they rate "eco-friendly" features as very important. About 67 percent of respondents said an updated kitchen was very important, while 65 percent said a master bathroom was very important. Ranking far lower, at 27 percent, was "large square footage." The online survey, conducted in July, featured 17,096 respondents. The results found that 57 percent of homebuyers have recommended a real estate agent to a friend or relative, while 43 percent have not. Eleven percent said they have used multiple real estate agents for a single property, while 89 percent had not. A separate survey conducted for real estate franchise company Coldwell Banker found that women reach a decision faster than men in the homebuying process. The real estate company en...