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New MLS service catches heat

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Last week, the Fresno, Madera and Merced Realtor associations in California became the first three associations to exclusively use calREDD -- a service that is building toward a statewide multiple listing service -- to view properties, place listings and access agents. While the move to utilize calREDD was supported by the presidents and boards for all three associations, the new system, which is powered by vendor Concentric Software of Rocklin, Calif., is frustrating some members and drawing criticism from other multiple listing service vendors. California Real Estate Dynamic Data, or calREDD, was officially launched Aug. 17 as a service of the California Association of Realtors' CALMLS (California MLS Inc.) subsidiary, which aims to create a statewide MLS database. Geoffrey Greene, a broker with Guarantee Real Estate and a member of the Fresno association, has been critical of the new system. He said, "The system has potential, but right now it's fundamentally fl...