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Part 1: Takeaways from Real Estate Connect SF

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Editor's note: This is Part 1 of a three-part series. Read Part 2 and Part 3. How can you convert more leads from the Web? What do you have to do to build a social media presence that will generate leads? The answers may surprise you.As Web 2.0 continues to mature and Web analytics become more common, a series of best social media practices are beginning to emerge. Here are some of the themes that appeared repeatedly at the recent Real Estate Connect Conference in San Francisco. 1. Share openly and share often (from a presentation by Jeff Turner).Vanity marketing is dead. The latest jargon for describing what is happening on places such as Facebook and Twitter is "Whuffie." This refers to social capital. In other words, the way you succeed with Web 2.0 and the social media is by helping others. The more you help others, the more help you will receive in return.2. Shift your print marketing.Even with the shift to Web marketing, many agents still use print marketing as a prime ...