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A new reality: Life on ‘MARS’

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Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Ready for an experience of a lifetime? How about a trip to "MARS"? Don't worry. You won't get rocket sickness or need a spacesuit. All you'll need is your smartphone camera ... but you can bring some Tang if you wish. MARS is an acronym for "mobile augmented reality systems." It is software built for mobile devices that displays Web data about the physical world where the device is located. The MARS user can access and visualize data that is tied to their physical location and environment. The physical world, in effect, becomes the user interface to digital information. It's a sort of middle ground for reality and virtual reality. Still saying "Huh?" OK, let's explore further. On MARS, you simply point your cell phone camera at the physical environment and you will see an overlay of information (images and/or text) describing what the camera is seeing --- information on buildings, businesses, as well as the location of bus stops, ATMs, places of ...