Facebook app promotes property listings

But what about Google juice?

CenterStage for Real Estate Agents, at Clientopoly.com, is an application to share property listings information on Facebook. One of their stated benefits is to "increase your search engine visibility."

All sorts of flags go up in my head at this point and here’s why: Most popular search engines, like Google, don’t have a site-wide login for Facebook. This means that activity on Facebook is mostly invisible to Google.