Industry NewsTechnology

Real estate analytics site leaves beta

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Web analytics package Woopra has finally left beta, with nearly 100,000 installs. The analytics package (see Inman News) is popular in the real estate industry for its real-time data and, the big clincher: a pop-up chat window that the Woopra user can send to someone browsing their Woopra-enabled site. So when someone is browsing your site, you can see this in real-time via Woopra. Then you can pop a chat window up and ask them if you can help them or if they have questions, etc. More on this later ... Personally, I'm not that hot on real-time analytics data for most sites. When I'm speaking at events or with clients, one of the common questions is, "How often should I check my Web analytics?" and my answer is always, "As often as you intend to make changes to your Web site." So if you're going to make changes to your Web site constantly, then real-time analytics are great. If you're only going to make changes to your Web site once every five years, ...