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Climbing the real estate search ladder

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How Google and other search engines determine Web rankings is a mystery. Nevertheless, there are specific steps you can take to help you obtain better search-engine placement. In a recent article, I suggested that it was smart for agents to obtain URLs for their Web site such as or of our readers commented that this couldn't possibly be a good idea since no one could remember those addresses. The point in using this approach is to capitalize on how people actually conduct searches using what is known as the "long tail" of search. 1. Avoid this big mistake If you want better search-engine placement, avoid branding your Web site using your name. The primary reason is that people have trouble remembering names. Furthermore, using "Bernice Ross Real Estate" is pretty much useless as far as the search engines are concerned. The reason is that people seldom use the agent's name to sear...