Everything is nothing

'Disease of sameness' infects real estate industry

EMBRACE. FOCUS. EXECUTE. Build your 2019 roadmap to success with 4,000+ real estate leaders.
Inman Connect New York | January 29 - February 1, 2019

We start today’s column with a visualization exercise. So sit back, relax, close your eyes (well, in just a moment, as this requires that you stop reading), and think about a single word. Ready?

OK. What one word describes your brand?

You may now close your eyes and begin the reflection. Come on back when you’re done.

Done already?