BrokerageIndustry News

Real estate’s gender factor

Free Inman News webinar: 10 a.m. PDT Oct. 8

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Join Tara-Nicholle Nelson -- Inman News columnist, real estate broker, attorney and author -- from 10 a.m. PDT to 11 a.m. PDT Thursday, Oct. 8, 2009, for a free webinar, "Three Low-Cost Ways to Make More Money by Connecting with Women Real Estate Consumers" (click here to register). Nelson will highlight important gender differences that factor into the homebuying process. "Women make or influence a whopping 91 percent of real estate decisions," and "think about, shop for and buy homes differently than men," according to information assembled for this webinar. Nelson writes five columns per week -- Monday through Friday -- for Inman News, on topics ranging from buyer psychology to book reviews to real estate-relevant court cases. Tara-Nicholle Nelson is author of "The Savvy Woman's Homebuying Handbook" and "Trillion Dollar Women: Use Your Power to Make Buying and Remodeling Decisions." Ask her a real estate question onlin...