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Social media: faster, better, cheaper

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

If you're feeling overwhelmed with blogging, Twitter, Facebook, LinkedIn and hundreds of other new sites, take a deep breath and relax. Coping with today's rapidly changing social media environment is actually easier than you may realize. A primary reason people have challenges coping with change is that they view change as "taking away." To illustrate this point, imagine yourself taking part in the following experiment: You will be pairing up with one other person in the group. Once you have found that person, you will be asked to study their appearance carefully for about a minute. You will then turn your backs to each other. The next step will be to change two things about your appearance. Ask yourself, "What would you change if you were doing this right now?" After you have changed two things about your appearance, you will then face your partner and see if you can both identify what has changed about the other person's appearance. You will then be a...