Social media: quantity or quality?

While platforms differ, business plan remains the same

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Whether you are a social networking newbie or a social media maven, one of the most important decisions you will make is "quantity vs. quality."

When it comes to Facebook, LinkedIn and Twitter, how you decide to manage your network of contacts can have a profound influence on your business. For real estate professionals, is it best to have a huge network of friends and followers? Or is it better to focus on establishing a smaller, quality database?