Industry News

Hyperlocalism, face time and dollar signs

Part 1: Basics for success in 2010

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Editor's note: This is Part 1 of a two-part series. Read Part 2 here. Facebook, Twitter, LinkedIn, blogging -- somehow if you're not online, you're hopelessly outdated. To succeed in today's highly competitive market, you need Web 2.0 skills, but they must also be coupled with good old-fashioned basic sales skills. What's old is new once again. Good old-fashioned sales skills are more important than ever. Where do you stack up on these basics that are critical for success in 2010? 1. Your seven-word job description has not changed in decades Real estate comes down to this simple statement: "Generate and convert leads into closed business." When agents are busy trying to close transactions, it's easy to ignore the "lead generation" part of the equation. If you don't focus on lead generation, however, conversion and closing never take place. This old real estate rule still applies today: Your lead generation time is as important as a listing appointment...