OpinionIndustry News

Recreate your real estate image

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: The following is a guest perspective by Alisha Alway Braatz, a Realtor in Eugene, Ore. By ALISHA ALWAY BRAATZ Moving is never fun. Well, I take that back. It could be fun if you were really smart (and/or wealthy) and hired movers to do everything from the packing to the lifting and the unpacking to the decorating ... and then making you dinner the first night in the new place. Then, I guess, it wouldn't be so bad. I just moved to a new town. New house, new puppy, new brokerage, and now: a new vision. My new brokerage has set me up with two marketing consultants full of enthusiasm and pithy advertising jargon; of course I'm going to take advantage of it! Plus, I thought, this is a good time to change the ol' image. I can be anything I want to be. (This is also what I thought when I went off to college, but apparently you can't just "decide" to do musical theater.) Anyway, I am going to do things differently -- starting with a new slogan. After attendi...