Taking social media seriously

Drawing a line for business vs. personal communications

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In this increasingly communicative world, the age-old phrase, "Be careful what you say," may be due for a dust-off: "Be careful what you say, type, tweet, text, blog or e-mail."

And as social media blurs the line between personal conversations and business communications, companies and groups within the real estate industry and in other industries are working to define the gray areas and draw clear lines about what’s acceptable and what’s not.