Primelocation.com relaunches int'l portal

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Upmarket U.K. property portal Primelocation.com has relaunched its international offering with a new-look home page and a host of new features.

The site changes were made following extensive consumer testing over a six-week period, and the final version was chosen based on the number of property viewings and agent leads generated.

The new home page has similarities to the design and structure of Rightmove Overseas with country search icons displayed prominently to help users navigate to their regions of interest more easily. There is also a useful count of the number of properties in each region displayed prominently under each country icon.