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HouseLogic is the real deal?

NAR seeks political alliance with consumers

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Lost in all of the hoopla around the Realtors Property Resource (RPR) database this past couple of weeks was one of the smartest strategic initiatives that the National Association of Realtors has launched in years: HouseLogic. And while RPR is and will remain a hot topic for the next few weeks, for the average broker/agent the impact of RPR may not be felt all that deeply. HouseLogic, on the other hand, holds the possibility of being a real game-changer. What Is HouseLogic? Since the site is now live, albeit in beta as most Web sites these days appear to be at launch, you can go check it out for yourself at: The first thing you'll notice is the high quality of design and user interface. Designed and developed by the world-class team at Huge Inc., a New York City-based Web design shop, HouseLogic is as attractive as a "corporate" Web site can get, and intuitive in navigation. The color scheme is clean and the typography is clear. The function...