Whose brand is it, anyway?

Brand value: A top-down approach?

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

The thing to keep in mind about Realtors Property Resource is … what’s that? We’re not talking about RPR yet again? Oh good, I was hoping to let that topic rest for a few days …

Instead, let’s talk about a topic of interest to you — well, to at least one of you: Kathleen Buckley, a broker from Hopkinton, Mass., who incidentally is the only person I’ve ever seen with a Casey Kasem quote on her Web site’s home page, responded to my call for topics with a tweet suggesting "personal branding: to what extent should agents be branding themselves in addition to/rather than their broker?"An appropriate topic indeed, given trends in the industry.

Let’s start with some video: