BrokerageIndustry News

Whose brand is it, anyway?

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

The thing to keep in mind about Realtors Property Resource is ... what's that? We're not talking about RPR yet again? Oh good, I was hoping to let that topic rest for a few days ... Instead, let's talk about a topic of interest to you -- well, to at least one of you: Kathleen Buckley, a broker from Hopkinton, Mass., who incidentally is the only person I've ever seen with a Casey Kasem quote on her Web site's home page, responded to my call for topics with a tweet suggesting "personal branding: to what extent should agents be branding themselves in addition to/rather than their broker?" An appropriate topic indeed, given trends in the industry. For starters, let's start with some video: click here to view. Pamela Liebman is the chief executive officer of Corcoran, a top real estate brokerage in New York City, the Hamptons, and South Florida. I've never met her, but she's about as experienced, smart, and savvy as one could get in our industry. Her response in the vi...