From time to time, two separate but somewhat related zeitgeist memes cross like the positronic streams in "Ghostbuster" and cause a big to-do of sorts. This week, Marc Davison of 1000watt Consulting wrote about social media snake oil salespeople: "The snake oil of waves of social media gurus in real estate is truly well greased. It’s time to stop being so gullible and clutching at straws."

Marc was referencing a BusinessWeek article warning people about "social media consultants." The subhead of that story is: "Hordes of marketing ‘experts’ are promoting the value of wikis, social networks, and blogs. All the hype may obscure the real potential of these online tools." Interesting.

Later, Jeff Turner, a respected commentator on things technology and real estate, tweeted: "Mobile is the next frontier for brand engagement."

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