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Zillow rolls out rental search

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Real estate portal Zillow is branching out into rental listings and search, offering visitors the ability to use the monthly payment they can afford as a search filter to compare rental housing and homes for sale side by side on a map.Landlords and renters are already part of Zillow's growing user base, and the new rental listing and search service should prove popular with consumers who are undecided about whether to buy or rent their next home, said Chief Operating Officer Spencer Rascoff.One in four people who plan to move in the next three years say they intend to look at both for-sale and rental properties, Rascoff said, citing a poll by Harris Interactive.As was the case when Zillow began displaying for-sale listings three years ago, rental listings will initially have to be entered manually, one property at a time. Zillow will charge landlords and property owners $9.95 to list a rental home or apartment for 180 days, primarily to prevent spamming, Rascoff said.Zillow plans to st...