Industry News

Chasing opportunity in downturn

Realtor Notebook

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

This will be the first time I have ever made predictions for the next year. I am going to go out on a limb with these, and maybe 12 months from now I will have a good laugh (I don't mind if my readers start laughing now): In 2010, something will happen that no one can anticipate right now, but it will affect our industry and our predictions. Next year will be like 2009 when it comes to innovation in the real estate industry: There will again be little or no innovation, just more companies developing products that we don't need but that are improvements upon the products that they rolled out last year that we didn't need. There are always agents and companies that buy the shiny things as they struggle to survive. We will continue to pay third parties to display our listings on the Internet, and we will continue giving them away for free until 2015, when we will have figured out that our listings are like currency. By 2016 we will make third parties pay to display our lis...