At the National Association of Realtors annual conference last month, there was a strong undercurrent of frustration among attendees. Surprisingly, it wasn’t the market, the foreclosure situation, appraisal rule changes, or the lack of credit that had the Realtors seething. Instead, it was the lack of an answer to a simple question.
Imagine that you’re sitting in a session at the NAR conference with five social media experts. An agent stands up and asks a simple question: "I have a Facebook account and I am on Twitter and LinkedIn. Can you tell me how I am supposed to get business from them?" The crowd applauds. Now imagine that every panel member answers by saying, "We don’t have an answer for that question."
It’s easy to understand why agents are frustrated. They know they should be involved in social media, but exactly what are they supposed to do?