BrokerageIndustry News

San Francisco Bug franchise rebrands

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A former Bug Realty franchise in San Francisco has rebranded as Real Estate. Kirk Gregor, broker-principal, and Chris Siow, owner, decided to break free of the franchise two months ago to be out on their own. They chose their new name, , a code in programming language, to highlight their emphasis on technology. The brokerage company is keeping its iconic Volkswagen Beetles (Bug Realty's Beetles feature a ladybug motif: see article), but they now carry the new company's logo. has also added two Mini Coopers to its fleet, for a total of seven cars.The rebranded brokerage has plans to open a second office in Oakland, Calif., this month. Also, has added commercial real estate services. The company's Web site offers property-search tools, driving directions to multiple properties, neighborhood demographic data and automated market analysis reports for properties.Bug Realty, meanwhile, announced in a press release today that it is seeking "licensees or venture partners for key mark...