San Francisco Bug franchise rebrands

New firm will keep Beetle fleet

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A former Bug Realty franchise in San Francisco has rebranded as [dot] Real Estate. Kirk Gregor, broker-principal, and Chris Siow, owner, decided to break free of the franchise two months ago to be out on their own. They chose their new name, [dot], a code in programming language, to highlight their emphasis on technology.

The brokerage company is keeping its iconic Volkswagen Beetles (Bug Realty’s Beetles feature a ladybug motif: see article), but they now carry the new company’s logo. [Dot] has also added two Mini Coopers to its fleet, for a total of seven cars.