BrokerageIndustry News

South Florida firm rebrands

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A large South Florida real estate franchise company is the first to complete its rebranding from GMAC Real Estate to Real Living, the companies announced today. Canada-based Brookfield Residential Property Services, which operates Royal LePage and other real estate brands in Canada, picked up GMAC Home Services LLC, including its real estate brokerage operations, in a deal announced in September 2008. In November 2009, Brookfield announced a merger of GMAC Real Estate and Real Living and a rebranding to Real Living for its franchise offices -- under Brookfield the company had sold off its company-owned brokerage offices, with most operating as franchise companies. Eduardo "Eddie" San Roman, who founded First Service Realty with his wife Maria in 1984, said the company -- now Real Living First Service Realty -- plans to add 15 offices within the next three to five years, focusing its expansion on Broward and Palm Beach counties. Most of the company's current offic...