Trafficking real estate

Letters From the Home Front

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

I’m feeling a little like a crash-test dummy today — again. Sadly, it is a feeling that has become all too familiar. Perceptions and misconceptions, emotions run amok, too much information and misinformation, and a less than merry market are the vehicles of my battery.

People — and by people, I mean, us — like to compare real estate agents to doctors and lawyers, to the friendly salesperson at Nordstrom and to the Starbucks barista. We are in a service industry, darn it, and if we can only provide exceptional service with a double pump of knowledge and professionalism, we will personally shine and collectively transport an industry unto the land of respect.