Trulia offers Local Ads platform

Agents will be able to 'lock out' competition with hyperlocal ads

Real estate search site today announced a new self-service ad platform that allows users to build dynamic ads that incorporate their listings into templates, and then "lock out the competition" by purchasing a percentage share of the available ad space in their local market.

The Trulia Local Ads platform allows real estate agents and others to build ad campaigns targeting markets at the city and ZIP code level. Ads purchased by ZIP code show up on listings pages, while ads purchased by city turn up in search results.