Just do it: The agent of the future

Figure out who you are and don't let anyone forget it

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NEW YORK — In the fast-changing world of the Web, real estate professionals are often at a loss for where they should start in order to get the most bang for their buck. There are two important steps to keep in mind: First, figure out who you are, and then go out and say it using different tools over and over again. That was the message in a series of panels Wednesday at the Real Estate Connect conference.

"If you go fishing with one pole, you get one lead. With 10 poles, you get 10 leads, and then convert seven or eight of them," said Paul Zweben, a broker for Prudential Douglas Elliman.