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Back-to-basics business strategies

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

If you're tired of the "You-have-to-be-on-Facebook conversation," today's column is a great reminder that having a successful real estate practice is much more than just interacting on social media. Old-fashioned real estate skills seem to have fallen by the wayside in favor of search-engine marketing, tweeting and blogging. What few people seem to realize is that Web 2.0 tools are nothing more than another way for agents to meet and to interact with potential customers. Working with social media is not that much different from door-knocking, holding an open house, or cold-calling. When you make contact with a live person, you still have to convert them from a prospect to a client. Rather than "location, location, location," today's mantra is "connect, connect, connect." To strengthen your business, you must first strengthen your connection and trust with your clients. Here's how to do it. 1. By-referral strategies still work According to th...