Industry News

Optimize your agent Web site

14 must-haves for real estate success

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

It's a new year. Is your Web site up to the job in 2010? Most agents have a Web site, but few regularly generate leads from their site. If you want to make sure that you have optimized your site for 2010, evaluate your site using the checklist below. 1. Do you have a personal Web site with your own URL? Many agents have only a page on their broker's site. The result is the Web traffic goes to your broker, not to you. Not having your own site greatly reduces the number of leads you can generate from the Web. Make setting up your own site a top priority for 2010. 2. Is your picture on the front page of your site? If so, move it to the "About Us" page. Leaving it on the front page causes up to 50 percent of your visitors to surf away. 3. Does your home page list your city, state, phone number and e-mail address? A high percentage of agent Web sites fail to include this important information on their home page. Check your site to make sure this information is dis...