Optimize your agent Web site

14 must-haves for real estate success

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

It’s a new year. Is your Web site up to the job in 2010?

Most agents have a Web site, but few regularly generate leads from their site. If you want to make sure that you have optimized your site for 2010, evaluate your site using the checklist below.

1. Do you have a personal Web site with your own URL?
Many agents have only a page on their broker’s site. The result is the Web traffic goes to your broker, not to you. Not having your own site greatly reduces the number of leads you can generate from the Web. Make setting up your own site a top priority for 2010.