'Soft heart, soft head'

From BradInman.com

In my first business venture, I partnered with my younger brother Jeff — we were 10 and 12 years old. With my mother’s nonstop encouragement, we started a window-washing business, Bucket & Brush Brothers. We handed out fliers to the small businesses in our hometown, Carlinville, a southern Illinois farm burg. The charge: $1 per business.

Our first customer was my parents’ business. We washed the windows of their ladies "ready-to-wear" shop on the north end of the town square. My Dad was a tough customer — he had strong ideas on how to wash windows the "right way."