Following the first rebranding of a Miami brokerage earlier this month, three more brokerages are the latest franchisees to convert to the Real Living Real Estate brand following a merger with GMAC Real Estate, according to a release issued Monday.

Arizona-based Sonoran Properties GMAC Real Estate is now Real Living Premier Partners, with three offices and more than 125 agents and staff. Florida-based 1st Knight Realty GMAC Real Estate is now Real Living at 1st Knight Realty, and Minnesota-based Home to Home GMAC Real Estate is now Real Living Home to Home.

Each company had its own reasons for converting to the Real Living brand, the release said.

"Real Living is a national real estate company known for being innovative and forward-thinking," said Pam Rankin, broker-owner of Real Living Premier Partners. 

"The industry is looking for a company to step up, be unique and be a leader. That’s exactly the kind of company we were looking and hoping to join, and we’re extremely happy to be a part of Real Living’s national growth."

In November 2009, Toronto-based company Brookfield Residential Property Services announced a merger of GMAC Real Estate and Real Living, with the intention of combining operations under the Real Living brand. Conversions to the brand will continue throughout 2010, according to RealLiving.com.

The merged Real Living operations will total 10,000 agents and 600 offices and an annual sales volume estimated at about $20 billion, according to November’s announcement.

Brookfield, which operates Royal LePage and other real estate brands in Canada, acquired GMAC Home Services LLC in September 2008.

***

What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
We're giving away 3 free ICLV tickets at Connect Now next week. Register and attend live for your chance to win!REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription