Episode 11: Instant-messaging isn’t just for idle chat — it can serve a business purpose, too, says real estate broker Frank LLosa. IM facilitates real-time interaction with clients and fellow professionals while bypassing e-mail-checking delays, LLosa says.

Set up an IM name that makes sense for your business, such as "YourNameAgent" or "YourNameRealtor" or match it with a Twitter or other online handle, he suggests, and use it to communicate with key professionals in the transaction process, such as a title agency contact. To those who say instant-messaging is too distracting, LLosa says it’s no more distracting than a phone call and is ultra-efficient.

Some IM tools LLosa discusses in this video:

LLosa’s AOL Instant Messenger handle: "FrankLLosa."

Watch past episodes of the Wheel Estate Cam.

Frank Borges LLosa is the broker, founder and owner of FranklyRealty.com, a real estate brokerage in Falls Church, Va. He is the creator of the Trust Me I’m a Realtor blog and multiple listing service wiki site FranklyMLS.com. You can follow him on Twitter: @franklyrealty.


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