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Wheel Estate Cam: Episode 11

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Episode 11: Instant-messaging isn't just for idle chat -- it can serve a business purpose, too, says real estate broker Frank LLosa. IM facilitates real-time interaction with clients and fellow professionals while bypassing e-mail-checking delays, LLosa says.Set up an IM name that makes sense for your business, such as "YourNameAgent" or "YourNameRealtor" or match it with a Twitter or other online handle, he suggests, and use it to communicate with key professionals in the transaction process, such as a title agency contact. To those who say instant-messaging is too distracting, LLosa says it's no more distracting than a phone call and is ultra-efficient.Some IM tools LLosa discusses in this video:AOL Instant MessengerGoogle TalkGoogle's Gmail ChatDigsbyTrillian LLosa's AOL Instant Messenger handle: "FrankLLosa." Watch past episodes of the Wheel Estate Cam.Frank Borges LLosa is the broker, founder and owner of, a real estate brokerage...