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7 rules for doing battle online

Enlist your allies, don't defame

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

A series of recent events on the Web made me realize a couple of things about real estate people on the Internet. First, you Realtors are all so nice. I mean it -- Realtors are so nice to each other on the Internet that it strays close to the Land of Care Bears. Second, most real estate people don't know how to fight on the Internet. If you're an active blogger, a participant in the loose online community sometimes referred to as the, then your concern right now is mostly about how to argue (or not argue) with each other via various Web sites and on Twitter and such. But for the rest of you, the lessons are applicable to when former clients, unhappy employees and Internet trolls of various kinds decide to attack you online. I may not be the world's foremost expert on how to take someone down on the Web, but having come of age on the Internet through the worlds of gamers and political fanatics, I do have a few thoughts to share. Feel free to adopt any of these tips or...