7 rules for doing battle online

Enlist your allies, don't defame

A series of recent events on the Web made me realize a couple of things about real estate people on the Internet.

First, you Realtors are all so nice. I mean it — Realtors are so nice to each other on the Internet that it strays close to the Land of Care Bears.

Second, most real estate people don’t know how to fight on the Internet.

If you’re an active blogger, a participant in the loose online community sometimes referred to as the RE.net, then your concern right now is mostly about how to argue (or not argue) with each other via various Web sites and on Twitter and such.