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Understanding agents’ pain

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Editor's note: The following Q-and-A interview with Larry Mayall, a broker-owner in Tennessee is a part of the "To Be a Broker" editorial project that highlights broker challenges and strategies for success. Click here for more info. Name: Larry Mayall Years as a broker: 12 Number of sales agents who you supervise: 235 Years working in the real estate industry: 15 Q: What is the biggest change you have made to the brokerage in the past year, and what prompted this change? How has this change impacted the bottom line, if at all? What has changed about your service offering in the past year? A: We introduced many different changes in the last year, but the primary change we introduced was from a contract phone center to a Web site link to schedule showings, and a link to submit offers. When (one of our agents) finds the property through the search function, we provide summary information on the property -- which also includes number of offers worked and ...