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Social media not just a 2-way street

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Last week I had the opportunity to hear Adrian Ho of the Minneapolis firm Zeus Jones speak at the Burlington Social Media Breakfast. Ho talked about a lot of interesting aspects of social media and how his firm has made use of it. I'll do my best to sum up some of his presentation points and tie them into the real estate industry. Some of Ho's ideas might be exactly the opposite of what you're hearing and reading elsewhere under the heading of "best practices." Transparency and two-way conversation are not required for social media success A lot of advice about social media marketing involves talking about engagement, being authentic and being responsive. The general thought tends to focus on helping customers build a relationship with your company or brand. But most people don't want to build a relationship with a company. And those who do, according to Ho, are "kind of creepy." As an example of a company that does just fine in social media but is dec...