The top 10 Web sites captured 29.28 percent of all visits in the real estate category, while 40.17 percent of traffic went to the top 20 sites and 69 percent to the top 100 sites, Hitwise reported.
Realtor.com remained at the top of rankings compiled by the online metrics firm, capturing 6.73 percent of traffic in the real estate category during January, followed by Yahoo! Real Estate (3.73 percent), Zillow (3.21 percent), Rent.com (2.95 percent), ZipRealty (2.7 percent), Trulia.com (2.27 percent), Homes.com (2.26 percent), ServiceMagic (2.16 percent), MSN Real Estate (1.74 percent), and MyNewPlace (1.53 percent).
MyNewPlace rose one position into 10th place in January, bumping Apartments.com from the Hitwise Top 10. ZipRealty slipped one position, to fifth, and ServiceMagic fell two places to eighth on the Top 10 list.
Moving up on the Hitwise Top 20 were RE/MAX Real Estate (up one position to 12th), Apartment Guide (up two positions to 13th), Rentals.com (up six positions to 14th), Century 21 Real Estate (up one position to 16th), HomeGain (up four positions to 19th) and RealtyStore.com (up 15 positions to 20th).
HomeGain — which was ranked 15th as recently as October — reclaimed its place on the Hitwise Top 20 after falling off the list in December. RealtyStore.com, a residential foreclosure data provider, continued its meteoric rise from 49th in October to break into the Hitwise Top 20 in January.
Other fast-moving sites were Vay Ashby/Prudential California Realty, up 172 places to 192nd; cbvacations.com, up 306 places to 349th; rentBits, up 51 places to 75th; Williamson Realty, up 458 places to 838th; Nags Head Realty, up 384 places to 775th; Prudential Outer Banks Real Estate, up 259 places to 502nd; Greenbrier Sporting Club, up 887 places to 1,566th; Furnished Quarters, up 503 places to 1,025th; and Terabitz, up 468 places to 1,014th.
Hitwise said the most often used search terms in January were realtor.com, apartments for rent, zillow, real estate, century 21, remax, houses for rent, homes for sale, homes for rent, and zillow.com.
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