Industry NewsNews Brief

Generate leads online: farm on Twitter

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Lead generation using social media and other "nontraditional" sources continues to be a hot topic among agents and brokers. There is a HUGE opportunity for Realtors to start "farming" (targeting a specific audience) online. If I were an agent, there are a few things I would do ASAP to kick-start my lead generation using Twitter: 1. Take your Twitter campaign seriously. If you were to start a direct-mail farming campaign today, how long would it take you to see results? One year? Two years? The same is true for social media. You must be committed to the process to see results. Still not convinced Twitter can make you money? Check out what Dell has done! 2. Search for the type of clients you want to work with. Check out DemandStop -- this Web site helps agents farm Twitter for local leads. Find locals based on location and keyword relevancy (house hunting, apartments, rent, condos, etc.). You can search your location and connect with real people looking f...