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4 hot Web tools for agents

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Editor's note: This is Part 2 of a three-part series. Read Part 1 and Part 3. What are some of the hot new technologies for agents in 2010? Here are four terrific resources, and best of all, they're free! 1. When it comes to Web site analytics, very few agents pay attention to this important data that tells them how visitors find their site, which keywords are generating the most visitors, as well as what causes visitors to surf elsewhere. Google Analytics provides great basic information. If you want a more detailed analysis, however, most companies charge a fee. In contrast, provides analysis on 29 different factors at no charge. For example, under "search engine wars" you can see what percentage of your traffic originates from various sites. If you are using a pay-per-click or "ad word" strategy, this shows you where your money is best spent for ads. The "keyword analysis" allows you to determine which key...