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Dot-com crash anniversary, Part 2

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Editor's note: This article, by Inman News Publisher Bradley Inman, was originally published at BradInman.com. Click here to view the original item, and click here to view Part 1. Over the years, I have worked with many remarkable people. Take Andrew Coleman, who earned a master's degree in business administration from Northwestern University's Kellogg School of Management  before joining HomeGain in 1999 as head of business development. He is smart, hard-working and packed with passion. And his courage saved the company. One day in the Spring of 2000, he came into my office to tell me that things were upside down at HomeGain. I can be intimidating, so I know this was not an easy conversation. "We are acquiring customers for $400-plus and making $12 -- that does not work," he said This might affectionately be called the dot-com new math, or less affectionately: stupid. At the time, we were spending $2 million a month on a radio campaign that was driving people to ...