International real estate brand Better Homes and Gardens Real Estate LLC has added a new South Florida franchisee to its network, the Realogy-subsidiary announced this week.

Florida 1st brings 300 more agents and six offices in the Broward, Dade and Palm Beach areas to Better Homes and Gardens. Multiple listing service listings in those areas will now be accessible through the company’s search site and Florida 1st agents will get access to the resources on the network’s Extranet.

International real estate brand Better Homes and Gardens Real Estate LLC has added a South Florida franchisee to its network, the Realogy Corp. subsidiary announced this week.

Florida 1st brings 300 more agents and six offices in the Broward, Dade and Palm Beach areas to the Better Homes and Gardens Real Estate network. BHGRealEstate.com will now feature multiple listing service properties in those areas, and Florida 1st agents will get access to resources on the franchise company’s computer network.

With the addition of Florida 1st, Better Homes has more than 100 offices and 4,400 sales associates in 13 states, according to the announcement.

Gene Whidden will continue as Florida 1st’s CEO. He founded the company in 1995.

"In the coming years, Better Homes and Gardens Real Estate Florida 1st will turn more attention to ‘millennial’ buyers, or ‘echo boomers,’ who have an increasing presence in the South Florida region (and to) broadening the company’s reach overall through lifestyle marketing, increased advertising, and improved digital consumer tools," the announcement said.

There is no consensus about the exact age range of echo boomers, otherwise known as Generation Y; the broadest definitions include those born between 1977 and 2002, while others confine the definition to those born in the ’80s and early ’90s. They follow the "baby-bust" generation, otherwise known as Generation X.

***

What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×