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Taking type beyond Arial and Times

Real estate tech review: TypeKit

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

This week I'm going to take a short break from my usual marketing technology, Web strategy or underlying-concepts columns. Instead, I'm going to write about a technology that can help you with your branding and differentiation -- something that works more on all that look-and-feel goodness that I don't talk about much as I dive into Web analytics and human behavior and all that data-driven stuff. This is a column about ... wait for it ... Web typography. Yeah. "Fonts" and stuff like that. As always, if you're scratching your head and in a great big rush, just skip to the end for a bullet list. A rarely mentioned fact is that I was once an apprentice letterpress type designer and typographer for one of the few remaining punch-cutters -- a guy who designed type by carving metal with a jeweler's file. Learn something new everyday, right? Well anyway, as you might imagine, I can get pretty picky about type (a trait I've learned to mute otherwise I get totally blown ...