This week I’m going to take a short break from my usual marketing technology, Web strategy or underlying-concepts columns. Instead, I’m going to write about a technology that can help you with your branding and differentiation — something that works more on all that look-and-feel goodness that I don’t talk about much as I dive into Web analytics and human behavior and all that data-driven stuff.

This is a column about … wait for it … Web typography. Yeah. "Fonts" and stuff like that. As always, if you’re scratching your head and in a great big rush, just skip to the end for a bullet list.

A rarely mentioned fact is that I was once an apprentice letterpress type designer and typographer for one of the few remaining punch-cutters — a guy who designed type by carving metal with a jeweler’s file. Learn something new everyday, right?

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top